Wilder
US-based company Mark Foods search far and wide to bring chefs and culinary enthusiasts the world’s finest wild-caught seafood.
To engage and connect with their audience, they needed a knockout narrative for their new brand, Wilder. A story that would do the purity and provenance of their premium products justice.
So, working alongside the incredible team at Downing Creative, I developed a brand story anchored by the core creative concept, ‘As wild as it gets’. I then wrote the words for the Wilder website, plus all the packaging copy.
Design credit: Downing Creative
Got 18 secs to spare? Watch the website-demo.








