The Avo Tree

Built on a passion for the humble avocado, The Avo Tree is a boutique company based in Tauranga that made its name posting avos to people across NZ.

When The Avo Tree broadened their offering to include skincare and teas, they needed help telling everyone that these funky little fruits aren’t just good to eat; you can drink 'em and put 'em on your skin, too. So I revamped their brand story and tone of voice to reflect their new market position.

I also created the product descriptions and packaging copy for their premium skincare products and range of teas. And I wrote various bits for the snazzy new website, including product pages, ingredient descriptors, and blogs and nutritional info pages.

Made in NZ with cold-pressed extra virgin avocado oil, you can buy The Avo Tree's natural skincare range exclusively at Farmers.

Here's what Viarni, The Avo Tree's Brand Manager, said about working with me:

"Jo helped with the copywriting for our very first skincare and tea ranges and her expertise and creativity from start to finish made it such a fun project (despite it being something that was quite daunting for us to kickstart).

Jo instantly captured a new tone of voice and brand vision and ran with it. 18 products later we’ve worked with her twice and cannot recommend her more highly. Deadlines were always met and we constantly get compliments on how good our products sound – thanks to Jo!"

Jo Wigley

The Avo Tree