Soap & Glory

I worked in-house for this fresh, fearless beauty brand for six months. And oh what fun I had. I got to play around with puns, invert the laws of grammar and learn the ins and outs of what makes Soap & Glory products utterly addictive.

From concept to execution, I was responsible for packaging, product descriptions, campaigns, customer emails and press releases. I worked alongside designers to make sure the words and pictures were on point. And I helped conceptualise campaigns and name products and active ingredients.