The Avo Tree

Built on a passion for the humble avocado, The Avo Tree is a boutique company based in Tauranga that made its name posting avos to people across New Zealand.

In 2020, The Avo Tree broadened their offering, ushering in a rebrand. And I helped them tell everyone that these funky little fruits aren’t just good to eat; you can drink 'em and put 'em on your skin too.

Working closely with the team, I developed a fresh new story to reflect the expansion. I also created the product descriptions and packaging copy for their new premium skincare and tea ranges. And I wrote various bits for the snazzy new website, including ingredient descriptors, blogs and nutritional info pages.

Made in NZ with cold-pressed extra virgin avocado oil, you can buy The Avo Tree's natural skincare range exclusively at Farmers now.

Here's what Viarni, The Avo Tree's Brand Manager, said about working with me:

"Jo helped with the copywriting for our very first skincare and tea ranges and her expertise and creativity from start to finish made it such a fun project (despite it being something that was quite daunting for us to kickstart).

Jo instantly captured our tone of voice and brand vision and ran with it. 18 products later we’ve worked with her twice and cannot recommend her more highly. Deadlines were always met and we constantly get compliments on how good our products sound – thanks to Jo!"

Jo Wigley

The Avo Tree