The people who buy Rolls-Royce Motor Cars have changed. And the company’s new website needed to reflect that.

So, working for AKQA London as part of an awesome creative team, we refreshed this luxury brand’s tone of voice, culled any unnecessary content, and rewrote the website in line with the new tone and content strategy. (And no, I didn’t get to sit in a Rolls-Royce.)

Winner: AWWWARDS Best Website and FWA Site of the Day.