One of NZ’s top agricultural seed producers Midlands Holdings needed help aligning their brand architecture into an overarching identity it deserved.

So, working alongside Christchurch-based agency Strategy, I created a new brand story for Midlands Holdings that conveyed the strength of the company, without losing sight of its Canterbury heritage.

I also wrote the website for Midlands Seed and an employee handbook that would get everyone working at Midlands excited about the new brand.