Mavic

While living in London and working at The Writer, I got to work with some cool brands. But as a bike enthusiast, one of my favourites was Mavic – a high-performance cycling company synonymous with innovation, speed and the Tour de France.

Mavic wanted to bring to life their history, vision and values. So we created a book of stories that depicted Mavic’s milestones as a brand.

Because the company started in France, we told the stories in both French and English. But I just handled the English side even though je parle français… un peu.

To mark the launch of their dual-language brand book, Mavic handed it out to their crew at the top of Mount Semnoz (a stage of the Tour de France) after Mavic’s annual summer bike ride to the summit.

See the final product below as designed by the brilliant Léonie Hope. And you can see part of the brand book in digital form on the 'History' page of their website.