Whilst living in London and working at The Writer, I got to work with some really cool brands. But, as a bike enthusiast myself, one of my favourites was Mavic – a cycling company synonymous with high-performance technology, speed and the Tour de France.

Mavic wanted to combine their brand pyramid, vision and values into something spectacular. So, we created a brand book of stories around Mavic’s milestone achievements to illustrate who they are as a brand.

Because the company started in France, we told the stories in both French and English. But I just handled the English side even though je parle français… un peu.

To mark the launch of their dual-language brand book, Mavic handed it out to their crew at the top of Mount Semnoz (a stage of the Tour de France) after Mavic’s annual summer bike ride to the summit.

See the final product below as designed by the brilliant Léonie Hope. And you can see part of the brand book in digital format on their website.