Soap & Glory
I worked in-house for this fresh, fearless beauty brand for nearly six months. And oh what fun I had. I got to play around with puns, invert the laws of grammar and learn about the ins and outs of what makes Soap & Glory products utterly addictive.
From concept to execution, I was responsible for CRM emails, packaging, product descriptions, press releases and social media campaigns. I worked alongside designers to make sure the words and pictures were creatively on point. And I helped conceptualise and brainstorm campaigns, and product and technology names.