Wellington-based boutique tea company Floretique specialises in high-quality handmade blooming teas.

The founder approached me at the start of his journey with a clear design vision but not a lot else. He needed someone to bring the world of Floretique to life.

So, working with the beautiful illustrations as my inspiration, I created a story about a curious establishment – a tea shop stacked from floor to ceiling with jars full of the most exotic florals ever – and the extraordinary characters who resided there.

From the brand story, character names and packaging to website copy, promotional content and a brochure to prospective stockists – you name it, I’ve written it. And I absolutely adored it.