Dubai Holding

Dubai Holding are working to diversify Dubai’s economy away from oil for the good of tomorrow. So, working alongside the awesome people at Ochre Brand in Dubai, I restructured and crafted copy for a permanent corporate exhibition designed to showcase Dubai Holding’s unique contribution to the UAE’s future.

Along with the Dubai Holding brand, the exhibition also touches on its strong subsidiary brands, each with their own brand identity, ideals and expressions. Bold infographics accompanied by informative bursts of copy were strategically located around the exhibition space, taking visitors on a journey through the company’s past, present and future.