Aspiga

Aspiga is a B Corp certified fashion brand that partners with artisans and suppliers in Kenya and India, while also giving back through community initiatives.

A company with a conscience, everything they do helps support people and the planet. But Aspiga's positioning and website didn’t convey this. And their plans to go beyond designing beachwear and sandals meant that the original brand messaging and strapline (‘Travel in style’) was irrelevant.

So, collaborating with my long-term friends at the award-winning Studio Felt in the UK, we re-positioned the brand, overhauled the core messaging and tone of voice, and refreshed some website content.

While Studio Felt refined the visuals, I redefined the words. And after identifying three core value pillars – people, the planet and positive change – I developed a new strapline ('Fashion made fair') along with a mission statement, brand story and the People + Planet section on the website.