Appleby Farms

From cow to cone, Appleby Farms craft delicious, award-winning ice cream in my hometown of Nelson.

An overnight success, just two years after selling their first scoop, Appleby Farms had become one of the nation’s favourite artisan ice cream brands with over 175 stockists across New Zealand. With expansion into international markets on the horizon, their one-page website wasn’t doing the brand justice. So they gave me a call.

In 2019, I refined Appleby Farm’s positioning and brand strategy before creating the next evolution of their website. From planning the wireframes to writing the copy and elevating the tone of voice, the website went from ‘meh’ to ‘wow’. But I can’t take all the credit. Nick and the team at Frontier Media did a fantastic job at designing and custom-building the whole thing.

Here's what Mel, Appleby Farms' Marketing Manager, said about yours truly:

"Jo is an absolute pleasure to work with. Not only did she write the copy for the entire site, she also created the structure and content flow. Her expertise in understanding the consumer journey is invaluable!

Jo is patient. She listens. She asks the right questions. She has a way of interpreting information that makes the process feel so much less daunting. I totally trusted Jo throughout the project and she just got it done."

Jo Wigley

Appleby Farms