A bit about me
Graduating with an English and Creative Writing degree in a recession when you don’t want to be a teacher is never a good idea.
But, after juggling two internships (writing for a ski mag and running creative writing workshops for kids), I landed my first paid job as a writer at a leading London brand agency. And I’ve been helping businesses with their identity, strategy, content and tone ever since.
After a number of years working for creative agencies throughout London, I went freelance in 2013. Then in 2016, I upped sticks and moved to beautiful New Zealand.
Now, from my co-working studio (way) down under, the writer/thinker in me creates websites, brochures, brand guidelines and campaigns for businesses in NZ, Australia, the UAE and the UK. While the consultant in me helps brands pin down their values and find their tone of voice in one heck of a noisy world.